Thursday, March 13, 2008

Woody Harrelson has some serious vegan pull...

This little bulletin about the movie Semi-Pro came through my inbox the other day. I knew Woody was vegan, but damn. How can I get ahold of those sneakers?!

adidas Entertainment and Will Ferrell come together once again in the hilarious film Semi-Pro. adidas Entertainment Promotions (EP) continues to support this Emmy and Golden Globe nominee as his name becomes known worldwide.



Will Ferrell is an adidas fan who EP has worked with a lot in the past, so EP's work on Semi-Pro was a natural fit. Working with the costume design team of Semi-Pro, the EP group provided them with several authentic shoes (such as the Superstar Vintage and Gazelle Vintage) of the time period to figure out which kind would work best. Ultimately, the costume design team picked the Originals Pro Model II in white/white as the shoe of the Flint Tropics team, and then customized the shoe to match the Tropics’ team colors – teal and orange.



The EP team faced some interesting challenges on the Semi-Pro shoot. Due to the quantities of shoes needed, EP needed to buy the shoes from our own adidas outlet stores. Also, they had to create customized special synthetic leather pairs for avid vegan Woody Harrelson, which they were able to do thanks to the global Originals team in Germany.